If you haven’t been following my campaign to troll the Gap about their labor abuses in Bangladesh, check out this recap.
Dear Gap Inc.:
We’re glad you’re paying attention to the struggle for fair labor practices in Bangladesh! We obviously think this issue is super important, and we’re glad you agree.
We know that ethics are something you take seriously, but it’s a little over-the-top to accuse our spoof website of “fraud,” considering we aren’t getting a dime from anyone through this. Frankly, we think that the real fraud here is the Bangladesh Alliance on Worker Safety–since it’s not legally enforceable or involve third party inspections, but does go a long way to making your brand look pretty shiny.
We also just wanted to add that we were thrilled to read in Women’s Wear Daily that you’re “exploring your options” about what action you should take. We’d like to encourage you to consider the options thoroughly, and not rule out any of them, including what seems to be the most obvious: compensating families of the dead and survivors of the Aswad Composite Mills fire and signing the Bangladesh Accord. Sometimes the best solution is the simplest one, right?
We’re looking forward to hearing what’s next for Gap Inc. Maybe next time you can drop us a line directly instead of passing us notes via our web host?
Very sincerely,
Cayden Mak, 18MillionRising.org
Original copy is here.
Hey! I got my first ever DMCA takedown as an effort to censor my parodic website, gapdoesmore.com. What I’m wondering now is, why does Gap Inc. think it’s better business to protect their identity as an “ethical brand” instead of, like, actually behaving like an ethical business?
We’ve been bugging them on Twitter all day and the only thing they’ve tweeted is a HuffPo link to resume advice for recent grads (good luck with that). Will you give it a boost?
This could be you: Sichuan Province’s Giant Panda Protection & Research Center is
hiring panda nannies.
I’m reconsidering my life choices. - CM
A firefighter stands in the burnt wreckage of the Aswad Composite Mills factory in October 2013. Gap Inc. continues to choose to ignore the families, survivors, and workers affected by their lack of accountability.Yesterday, we launched Gap Does More, mocking Gap Inc. for their exploitative labor practices. They were amazingly quick to issue a response, even though it’s been over 7 months since the Aswad Composite Mills fire that claimed 7 lives.
Why does the Gap’s “ethical brand” matter more than actual ethics? Ask Gap to do more for those who risk the most.
Listen to an interview with lawyer-turned-novelist Kathryn Ma. Her debut novel,
The Year She Left Us, follows the lives of three generations of Asian-American women and looks at issues of adoption, identity and assimilation. -Alice
I mean, how are we supposed to tell the book is set in India if it doesn’t have a picture of the Taj Mahal on it? *eyeroll*
Sinthujan Varatharajah compiled the startling recurrence of basically the same picture on the covers of European-published books about India, and, well…
this is the result. - CM
File under: early Halloween costume inspiration. - CM
